OasisLMS

Wednesday, April 22
noon-1 p.m.

Lynne Wester

Principal and Founder

Donor Relations Group

For over two decades, Lynne Wester has been a dynamic force in the fundraising world, redefining how organizations think about, and engage with, their donors. Lynne champions the idea that the donor experience should be just as intentional and strategic as the ask itself.

Renowned for her ability to challenge the status quo in all the right ways, Lynne steps in when organizations are facing pivotal moments — whether navigating a crisis or seizing an opportunity. As the founder and principal of DRG, Lynne leads a powerhouse team of experts who work with nonprofits of all sizes to transform their fundraising outcomes.

This speaker has no real or perceived conflicts of interest that relate to this presentation

Lynne Webster will guide an uplifting, hands-on session that shows how attentive listening turns everyday interactions into lasting donor loyalty. Participants will see how thoughtful questions, smart surveys, and gratitude-driven touchpoints can lighten their workload while
deepening trust.

Expect real examples, ready-to-use tools, and a few joyful laughs as the session explores practical ways to gather feedback, read between the lines, and weave empathy into every message so that you and your donors can keep changing the world, together.

At the conclusion of this session, participants should be able to:

• Determine how to create short, strategic donor surveys that spark honest responses.
• Describe how to decode feedback to influence your messaging, timing, and content.
• Identify low-lift, high-impact touchpoints rooted in gratitude.
• Explain why listening is one of the most powerful tools in reducing donor churn. 

The Georgia Hospital Association Research & Education Foundation is an approved provider of nursing home administrator credits as a professional trade association in long term care under Ga. Comp. R. & Regs. 393-13-.02, (1) (a).  Approved for 1 contact hour. 

By attending the Building Connections through Donor Communications: Listening, Learning, and Leading with Impact webinar offered by Georgia Hospital Association, participants may earn up to 1 ACHE Qualifying Education Hour toward initial certification or recertification of the Fellow of the American College of Healthcare Executives (FACHE) designation. Attendees who wish to have the hour applied toward ACHE Qualifying Education credit must self-report their participation by logging into their MyACHE account and selecting ACHE Qualifying Education Credit.