The Current State of Digital Marketing in Healthcare-Digital Marketing in Healthcare (1)

Video Transcription

Video Summary

In the recent presentation by Ben Dillon, Chief Strategy Officer at Geonetric, key insights were shared about digital marketing in healthcare, emphasizing the importance and evolving nature of digital strategies. Dillon discussed Geonetric's extensive survey, which has been conducted annually for over 15 years, analyzing digital trends within healthcare organizations. One significant focus was on digital front door strategies, highlighting capabilities like telehealth and online scheduling, which have seen substantial importance and development amidst the pandemic. Social media, web design, and content development are areas where health systems feel proficient, although challenges remain in CRM and personalization. Leaders are more strategic, investing heavily in digital advertising and content. Dillon stressed the increasing speed of the shift from traditional to digital marketing, with nearly half of organizations indicating this transition is accelerating. The survey results also highlighted staffing trends, with more emphasis on digital strategy and analytics. Budgets for digital marketing are rebounding, with nearly 43% reporting higher levels than pre-pandemic. Overall, Dillon's insights illustrate the critical and growing role of digital marketing in the healthcare industry, shaping strategies and engagement with health consumers.

Keywords

digital marketing

healthcare

digital strategies

telehealth

online scheduling

social media

CRM

digital advertising

staffing trends